Our Video Packages

Finally a video to explain our videos!

You may know that we offer four different packages, but do you know the difference between each one? We found this a bit hard to describe in words and thought hey, why not make a video? After all, videos do make things a lot more fun and easy to understand, right?

So here it is. If you’d like to learn more, see our pricing or inquire about a custom made video for your business just fill out the short form on the right, and we’ll get right back to you.

We Don’t Pay Attention to Boring Things

This is Brain Rule #4 in Dr. John Medina’s New York Times Bestselling Book ‘Brain Rules’ - We don’t pay attention to boring things.

Obvious, right? We think so, but most teachers and learning institutions still teach the majority of their lessons orally without visual stimulation or effective visual stimulation. Medina, a Brain Scientist and Developmental Molecular Biologist, says that anywhere between one third to one half of the brain is devoted to visual processing! Now, you might be thinking that many people use graphs and slides in presentations but Medina says that’s not good enough. He says the brain wants a “rotating, moving, three-dimensional image.”

Watch this interview with him on YouTube to learn more about the significance of visuals in a learning atmosphere.

He also performs an experiment using the McGurk Effect to prove that the more senses involved in a lesson, the more the learner retains. He says, “When multiple senses are stimulated simultaneously, the brain begins to experience an information rich learning experience and laps it up like ice cream. Watch the experiment to see how he demonstrates this point.

Web video uses animated illustrations to engage the viewer and provide them with information that is not only enjoyable to watch and learn, but information that will actually be remembered for longer than a few minutes. In Brain Rules, John Medina writes that, “If information is presented orally, people remember about 10 percent, tested 72 hours after  exposure. That figure goes up to 65 percent if you add a picture.”

Vote 4 Your Favourite Video!

Here at Switch Marketing, we’ve been working hard on a bunch of exciting projects over the last few months and we want to know what YOU think.

We asked Tom, Amber and Eric to choose the five videos that they thought should be in the running and with a special guest judge appearance from Lindsay, this is what they came up with.

All we’re asking you to do is watch these short videos and vote for your favourite. We’re not going to tell you how to vote but some factors to consider are: how much they helped you understand the subject matter, how much you enjoyed watching them and how likely you’d be to share them with your friends.

So grab a bowl of popcorn, sit back and enjoy!

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