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shelby

Web Video for B-to-B Marketers

December 7th, 2009 | Posted by shelby

If you take a look at our portfolio you’ll notice a lot of videos produced for business to consumer marketers, but you’ll also see some of the videos we’ve created for business to business marketers.

B-to-B companies are utilizing the power of simple video to boost business and increase sales, and it’s working!

Recently, Daniel Sevitt wrote a blog for ReelSEO that included Brightcove’s recently published “Top 6 Reasons B-to-B Marketers Need Video”

  1. Grab people’s attention instantly
  2. Tell your story in less time
  3. Bring your ideas to life
  4. Make your site stickier
  5. Create a buzz with viral video
  6. Bring your website into the 21st century

Parsing that list into three types of video based on their natural homes – embedded offsite, on the site’s homepage and within the site – helped to identify the three kinds of online video for business:

  • Viral Video
  • Conversion Video
  • Educational Video

3-types-business-video

Check out the full blog post on reelseo.com to learn more about the three types of video mentioned above.

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Andrew Angus

Producers of Explanatory Videos

October 12th, 2009 | Posted by Andrew Angus

This weekend Tech Crunch posted a very interesting blog titled, “The Underutilized Power of the Video Demo…” The author writes about how much more effective the use of clear, explanatory videos are in explaining what a company actually does than a written description or the use of still images. The example he uses is the video from the Dropbox website, which is exactly the type of video we produce here at Switch Web Video.

What I found most interesting about the post was how many top-notch explanatory video producers it brought out of the “woodworks” in the comments section as one user encouraged. I have struggled to find people who do work similar to us, aside from those on the Common Craft Explainer Network, so it gave me the idea to put together a list of these producers to share.

Here’s what I have so far. If you know of anyone who should be listed please add a comment. I have included a link to the producers’ portfolio and their pricing, if public.

Common Craft Explainer Network

Includes:

Switch Marketing: Portfolio - Pricing

Say it Visually: Portfolio

Lillipip: Portfolio - Pricing

Splainers: Portfolio

1/29 Explainers: Portfolio

Animated Explainations: Portfolio

Others:

Nutintuit - Portfolio

Trans Video Studios - Portfolio

Eye View Digital - Portfolio

Epipheo Studios - Portfolio

Simple Show - Portfolio

Do you produce videos? Please add a comment and I will add you to the list.

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