Tax Credit Video on TV!

We are very excited to announce that this Switch Marketing video is going to be on TV!!

In partnership with Time Warner Cable Media, the Wilmington Regional Association of REALTORS® (WRAR) has helped to launch an OnDemand channel called Carolina Homes OnDemand - designed for people to watch segments on everything to do with homes and the real estate market. These segments will also be on regular TV under the Cape Fear Now channel!

To promote these segments and their REALTOR® members, they will be using the customized NAR (National Association of Realtors) commercials to get consumers in their local area to check out their public MLS site THEwilmingtonMLS.com.

Here’s the best part:

The NAR Commercials will air across several different local channels like HGTV, Food Network, Lifetime, LMN, News 14 Carolina (the Time Warner News), Oxygen and TLC!

This tax credit video is being incorporated into WRAR’s TV Awareness Campaign to make the public aware of the opportunities available to them and to let them know that now is a great time to buy a home.

Brian Pilon, Director of Marketing Communications at WRAR, says, “Our mission is to support the careers of our members, and this partnership and TV Awareness Campaign will help us achieve that. It will function as our own local public awareness campaign much like NAR does nationally for all REALTORS®. We also hope it drives more traffic to THEwilmingtonMLS.com which results in more exposure for our member’s listings and increases their business.”

The first segments, scheduled to air in two to three weeks, will focus on the Extended Tax Credit and Affordable Housing Opportunities. So expect to see this video soon on a TV near you!

Student2Student - Textbook Exchange Made Easy

Has your wallet ever been victim to purchasing a textbook?

If you answered yes, then you are going to love our newest video! Oliver Berchtold, a young entrepreneur and student has created a service that aims to make college life cheaper for all.

Student2Student.com in an online platform that students can use for free to  exchange and sell old textbooks on and find the books they need. They can search by campus and if they can’t find it on their campus, they can use a compare feature to find the cheapest place it’s available. Cool!

Oliver was so much fun and so easy to work with, and luckily he thought the same of us! This is what he wrote to us once his video was completed:

“I am super happy with the video. Everyone was so super nice and very responsive. It was literally a perfect engagement. I really appreciated the easy-going approach. This is going to be great and I have absolutely no problem to put a reference on my page of Switchmarketing once it gets some traction. I am already thinking of some other portal we would like to develop so expect more business.
Thanks again for all the hard work.”

Washington REALTORS - $8,000 Tax Credit Video

We produced a number of exciting, explanatory videos for Washington REALTORS, but there’s no doubt that the one that got the most attention was the one about the $8,000 Tax Credit for First-Time Homebuyers.

A big reason for this is because we let Realtors all over the country put it on their websites for free! And just last week it was the second most popular view on Yahoo!

We worked directly with Steve Klaniecki of Washington Realtors and this is what he had to say about his experience with us:

“I LOVE working with Switch Marketing! The team there is smart, intuitive and creative. They got into my head and turned those crazy ideas into a series of fun and educational videos. They use the latest online collaboration tools and are in touch with me everyday. I have no less than 4 or 5 professionals working on my project at the same time to meet my deadlines. Yeah, I recommend them.”

Wow, thanks Steve! You loved working with you too! Now let’s take a look at this great video we’ve been talking up so much..

Our Featured Video on Common Craft!!

This has been a big week for Switch Marketing and our web videos!!

Three years ago, when I first saw web videos by Common Craft, I thought they were incredible and this week we are featured on their blog for our $8,000 First-Time Homebuyer Tax Credit video! Our membership on the Common Craft Explainer Network has increased our business drastically and we are very excited about their choice to blog about us!

You can download your free copy of this video and share it with others to teach them all about the tax credit. We can even customize the video for you to include your real estate URL and company name!

This was a fun project to work on and I’d like to congratulate Chris Dacol, our animator who brought the video to life and did an awesome job!

This video not only shows our style of work and quality of animation and illustration; it also takes some important and complex information and makes it simple, fun and easy to understand.

If you’re in the U.S., I hope you’ll share this video to help spread the word about the tax credit for first-time homebuyers.

Enjoy the video and please send us any feedback you have.