Web Video for B-to-B Marketers
December 7th, 2009 | Posted by shelby
If you take a look at our portfolio you’ll notice a lot of videos produced for business to consumer marketers, but you’ll also see some of the videos we’ve created for business to business marketers.
B-to-B companies are utilizing the power of simple video to boost business and increase sales, and it’s working!
Recently, Daniel Sevitt wrote a blog for ReelSEO that included Brightcove’s recently published “Top 6 Reasons B-to-B Marketers Need Video”
- Grab people’s attention instantly
- Tell your story in less time
- Bring your ideas to life
- Make your site stickier
- Create a buzz with viral video
- Bring your website into the 21st century
Parsing that list into three types of video based on their natural homes – embedded offsite, on the site’s homepage and within the site – helped to identify the three kinds of online video for business:
- Viral Video
- Conversion Video
- Educational Video
Check out the full blog post on reelseo.com to learn more about the three types of video mentioned above.
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