A Simple Video about Simple Video

Here it is… the moment you’ve all been waiting for.

Our completed video on the power of simple video!!

If you didn’t get a chance to read our last post on the psychology behind simple video, now is the time to do so. Or, if you don’t feel like reading - just watch the video!

We think our Creative Director Chris Dacol did a brilliant job on this video! What do you think?

Unisys Video: SmartCash Vault

Have you seen the video on the Unisys SmartCash Vault yet? Well, you’re about to! Unisys came out with this new vault to tighten cash processes, increase security and enhance cash flow and like all of our clients, they wanted to explain their new system in a way that was fun and easy to understand.

We had a lot of fun working on this one and Unisys was a great company to work with. They used this video on different online platforms like YouTube to drive traffic back to a landing page where potential clients could learn more about the vault and its many features.

Bob Walters from Unisys said, “WOOOOOOOOOOOHOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!! I love it. Thank you very much!”

Vote 4 Your Favourite Video!

Here at Switch Marketing, we’ve been working hard on a bunch of exciting projects over the last few months and we want to know what YOU think.

We asked Tom, Amber and Eric to choose the five videos that they thought should be in the running and with a special guest judge appearance from Lindsay, this is what they came up with.

All we’re asking you to do is watch these short videos and vote for your favourite. We’re not going to tell you how to vote but some factors to consider are: how much they helped you understand the subject matter, how much you enjoyed watching them and how likely you’d be to share them with your friends.

So grab a bowl of popcorn, sit back and enjoy!

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Producers of Explanatory Videos

This weekend Tech Crunch posted a very interesting blog titled, “The Underutilized Power of the Video Demo…” The author writes about how much more effective the use of clear, explanatory videos are in explaining what a company actually does than a written description or the use of still images. The example he uses is the video from the Dropbox website, which is exactly the type of video we produce here at Switch Web Video.

What I found most interesting about the post was how many top-notch explanatory video producers it brought out of the “woodworks” in the comments section as one user encouraged. I have struggled to find people who do work similar to us, aside from those on the Common Craft Explainer Network, so it gave me the idea to put together a list of these producers to share.

Here’s what I have so far. If you know of anyone who should be listed please add a comment. I have included a link to the producers’ portfolio and their pricing, if public.

Common Craft Explainer Network

Includes:

Switch Marketing: Portfolio - Pricing

Say it Visually: Portfolio

Lillipip: Portfolio - Pricing

Splainers: Portfolio

1/29 Explainers: Portfolio

Animated Explainations: Portfolio

Others:

Nutintuit - Portfolio

Trans Video Studios - Portfolio

Eye View Digital - Portfolio

Epipheo Studios - Portfolio

Simple Show - Portfolio

Do you produce videos? Please add a comment and I will add you to the list.